Why Global Businesses Need A Language Strategy

The popular business magazine Forbes recently published an article about the need for international business to develop language strategies. My colleagues and I at BICC completely agree that language and communication skills are critical to advancing the goals of the company and, importantly, to avoiding the dangers identified by the article's author Christian Camerota: "Lost sales. Friction. Inefficiency." At BICC, we have designed our services to maximize the communicative competency of professionals in the corporate setting. 

The article features an interview with Harvard Business School Associate Professor Tsedal Neeley , and addresses in brief but concise detail why language strategies are so important in the context of Global Business.